which is why our approach centers on education, awareness, and consistent communication. We place the patient at the heart of everything we do — from how we engage to how we operate at our research sites
Patient Engagement
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Improving Patients’ Lives Is at the Heart of Everything We Do
Challenge
Patient recruitment and retention remain among the most challenging and resource-intensive aspects of clinical trial delivery.
Solution
A Dedicated Patient Engagement Function: To address these challenges, we’ve built a specialized Patient Engagement function — combining strategic expertise, integrated digital tools, and operational support.
Goal
to accelerate patient enrollment, streamline workflows, and improve retention across every study.
Our Dedicated Patient Engagement Function
Multichannel Patient Outreach
We run integrated campaigns using both digital and traditional media. Our outreach includes SEO/SEM, targeted social media, educational websites, as well as offline channels like print, radio, and outdoor ads.
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International Awareness Campaigns
We lead initiatives like Health Has a Future in Clinical Trials – Patients of Tomorrow to improve awareness of clinical trials and patient trust.
90%
NPS across our clinical sites
Patient Satisfaction Monitoring
Net Promoter Score (NPS) tracking is embedded in our operations, helping us continuously improve patient experience and increase retention. Patients frequently highlight the professionalism, empathy, and welcoming atmosphere experienced during their participation — factors that significantly contribute to both retention and peer referrals. Our high NPS not only demonstrates trust, but also supports long-term engagement and strengthens our reputation among both patients and sponsors.
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Owned patient database
Hyggio is our integrated suite of tools, solutions, and systems. It streamlines and optimizes essential patient recruitment processes to effectively manage patient databases, support recruitment timelines and patient engagement.
Recruitment Partner Network
We maintain collaborations with vetted third-party vendors to support study-specific and country-specific recruitment needs.
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Physician Collaboration Model
Close cooperation with both study investigators and external referring physicians to expand reach and accelerate recruitment.
Patient recruitment is one of the greatest challenges in clinical research
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Aleksandra Salawa
Director of Patient Engagement
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